01
What did the client need?
- Develop a new brand identity and positioning to reflect the key values and points of differentiation
- Ensure the new branding appeals and resonates with the next generation of clients as well as existing clients
Lucy Capon, Head of Marketing, Sarasin & Partners
Clients have responded well to the new branding, highlighting its accurate representation of what Sarasin has always stood for".
02
What we did
1 Identified key tenets
Uncovered the key tenets of the business - USPs, capabilities, culture and people - through interviews, workshops and research
2 Built a framework
Built a messaging framework and narrative to capture the true essence of the business – stakeholder sessions to ensure internal resonance and buy-in
3 Defined a new brand identity
Defined a new brand identity to appear to existing and next generation of investors, reinforcing brand values and relevance
4 Rolled out the new brand
Rolled out the new brand into all facets of the business, including website re-development, content creation including videos, webinars and social media, educational content, digitised marketing collateral and fund materials
5 Brand guidelines
Detailed brand guidelines to ensure consistency and continuity of brand post-handover to the inhouse team
“White Marble captured the true essence of our business, expressed in a modern and engaging way. They powerfully brought together our culture, capabilities and conviction to deliver an authentic view of Sarasin & Partners."
Lucy Capon, Head of Marketing, Sarasin & Partners
03
The outcome
- A fresh, modern, relevant and fully integrated brand reinforcing USPs and focus on ESG and Stewardship
- Clear and jargon free tone of voice driving greater engagement across client segments
- Enhanced client experience via the new website: engaging content delivered dynamically through use of digital
- The new brand identity was rolled out across every client touch point, ensuring a fully integrated client experience
1
New website
3 +
Videos