01
What did the client need?
- A comprehensive, impactful articulation of the client's sustainability proposition that is authentic to their brand
- A clear and differentiated sustainability narrative that resonates across asset classes and client channels
- An engaging creative concept, tagline and ad copy for a global campaign to promote their sustainability capabilities
02
What we did
1 Carried out extensive market research
Carried out extensive market research and benchmarking on the trends, themes, challenges, and opportunities in the space, as well as a review of key competitors and their ESG/sustainability brand positioning
2 Conducted interviews
Conducted interviews and workshops with more than 20 key stakeholders from across the business to draw out key themes and messages
3 Drafted a sustainability narrative
Drafted and refined a sustainability narrative and engaging tagline, along with supporting proof points
4 Developed and refined creative routes
Developed and refined creative routes to implement the narrative in an integrated campaign across print and digital formats
03
The outcome
- Delivery of an authentic and encompassing sustainability narrative and tagline
- Insight into how the client views view themselves, compared to how they are positioned relative to their peers
- A creative concept developed from the narrative that formed the basis of a global campaign
19
Stakeholder interviews
2
Workshops