Honing a new brand narrative and website

Scope

Assisting in formulating a distinct and updated brand that encompasses their investment management value propositions at a strategic level.

Refresh

Refreshed the client's visual interface while retaining a focus on the history of the firm, ensuring consistency across all materials and channels, and reflecting changing audience expectations.​

Brand and Website

Undertook an entire website transformation project including Information Architecture, wireframes, page designs and development, turning the website into a central pillar of client communications. Our goal was to ensure that the brand's messaging and communication strategy accurately articulated its investment propositions, while representing the brand's values and vision effectively.

Outcome

Delivered a refreshed brand with a clear and compelling narrative that resonated with the target audience and helped the brand achieve its business goals. Ensure client's visual identity was consistent across all channels, and optimised the website to ensure it provided a better user experience and effectively communicated the brand's investment proposition and value to its clients.