01
What did the client need?
- A cohesive product campaign theme that would resonate with intermediaries
- Impactful and creative content ideas to highlight four key funds in a competitive market
- Support in delivering various campaign elements efficiently
02
What we did
1 Conducted focus groups
Conducted a series of detailed focus group discussions with internal stakeholders to understand differentiators and challenges
2 Created a content calendar
Created a content calendar using the prominent themes and products from these discussions that supported a wider commercial focus
3 Delivered
Produced both product-specific and product-neutral thought leadership content in multiple formats for publication across traditional and digital platforms
03
The outcome
- A fully aligned multi-channel campaign across paid and organic channels
- Monthly email campaigns with accompanying assets, as well as social media content
- A marked increase in email open and clickthrough rates, exceeding key industry benchmarks
- Contributed to a tripling in sales call activity to target advisor group
5
Monthly email campaigns
17000 +
Campaign page visits
5
Interviews