How we help clients
maximise the impact of campaign performance
Polar Capital needed a visual lead-generation campaign for an investment trust
The client required a compelling and cost-effective campaign that would promote a series of fund manager videos to a retail audience, on behalf of one of their investment trusts.
We forged an authentic campaign concept, then targeted an audience and tracked performance
We first worked to build a campaign concept that fluently articulated the investment trust's positioning, while reflecting the defining tenets of the brand.
Once the concept had been settled upon, we made use of programmatic targeting solutions to aim our messaging at an engaged audience, maximising the reach and resonance of the campaign. We then monitored the campaign's effectiveness by tracking website activity and video views.
Increase in organic search (compared to the previous period)
Increase in page views YOY
People driven to the trust's website by the banner ads
Gary Corcoran, Head of Corporate Communications and Content