01

What did the client need?

  • To overcome challenges and finalise a rebrand covering visuals and corporate messaging
  • Expertise and advice to adjust an initial concept lacking the nuances to truly resonate
  • A partner with asset management experience accustomed to third-party collaboration to recalibrate the rebrand

02

What we did

1 Collaborated with internal teams and agencies

Collaborated with internal teams and agencies to understand the fundamental challenges with the current brand, which helped us find solutions

2 Project management,

Stepped in to lead project management, bring solutions to previous challenges and deliver robust brand guidelines

3 Reviewed and finalised plans for the rollout

Reviewed and finalised plans for the rollout of the brand position, both internally and externally, including creating assets focused on increasing its impact

03

The outcome

  • A robust creative guidelines document the client can use to leverage the enhanced visuals in future collateral
  • New brand visuals and animated video which enabled them to enlist employees as brand ambassadors across digital platforms during a crucial period

1

Animated video

1

Cohesive brand toolkit

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