01

What did the client need?

  • A lead generation and nurture strategy to increase investment into their environmentally themed funds
  • An approach that focused on engagement from UK and French wholesale investors
  • A campaign strategy that could be designed, executed and measured in an easy to replicate template for use in future campaigns across multiple regions
  • A process and criteria for lead scoring, lead grading and qualifying leads

02

What we did

1 Conducted audience, market and fund discovery

Conducted audience, market and fund discovery to define a relevant campaign strategy and map the user journeys from start to finish

2 Lead the content strategy

Lead the content strategy, planning and the creation and execution of multilingual campaign assets. This included microsites, emails, thought leadership pieces and social and display creative

3 Defined campaign measurement criteria

Defined campaign measurement criteria and coordinated tagging implementation between the client and partner agencies

4 Delivered campaign documents

Delivered campaign documents and instructions for campaign and process replication and personalisation across international markets

03

The outcome

  • Launched an end to end lead generation and nurture campaign across UK, FR and US markets
  • Developed a slide deck that gave stakeholders a clear overview of the campaign objective, strategy and execution
  • Optimised the landing page experience mid-campaign to drive an uplift in conversion rate

 

2

Microsites

3

Pieces of through leadership

120 +

Leads generated

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