01
What did the client need?
- A lead generation and nurture strategy to increase investment into their environmentally themed funds
- An approach that focused on engagement from UK and French wholesale investors
- A campaign strategy that could be designed, executed and measured in an easy to replicate template for use in future campaigns across multiple regions
- A process and criteria for lead scoring, lead grading and qualifying leads
02
What we did
1 Conducted audience, market and fund discovery
Conducted audience, market and fund discovery to define a relevant campaign strategy and map the user journeys from start to finish
2 Lead the content strategy
Lead the content strategy, planning and the creation and execution of multilingual campaign assets. This included microsites, emails, thought leadership pieces and social and display creative
3 Defined campaign measurement criteria
Defined campaign measurement criteria and coordinated tagging implementation between the client and partner agencies
4 Delivered campaign documents
Delivered campaign documents and instructions for campaign and process replication and personalisation across international markets
03
The outcome
- Launched an end to end lead generation and nurture campaign across UK, FR and US markets
- Developed a slide deck that gave stakeholders a clear overview of the campaign objective, strategy and execution
- Optimised the landing page experience mid-campaign to drive an uplift in conversion rate
2
Microsites
3
Pieces of through leadership
120 +
Leads generated