01

What did the client need?

  • Tailored messaging and content for private wealth, US expat and institutional teams
  • Drafting sales materials, lifestyle content for social promotion and technical guides on cross-border wealth management and asset management for captive insurers
  • Journalistic input and technical understanding of expat wealth management and the needs of captive insurers

02

What we did

1 Understood the audience

Built a deep understanding of L&C’s audiences, offering and capability

2 Appointed a team

Appointed an experienced writing team to resource project

3 Developed a plan

Developed a comprehensive content plan of lifestyle blogs, articles and technical guides; established content user journeys and tone of voice

4 Delivered

Delivered an ongoing supply of article ideas and impactful, client-centric content for social promotional activities and technical guides

“The flexibility, reliability and expertise that White Marble offer has been a key part of our content and client engagement strategy. They are great to work with.”

Victoria Carroll, Head of Marketing, London & Capital

03

The outcome

  • Engaging messaging and promotional content for a range of different teams and audiences
  • Ongoing dialogue of idea generation and delivery with L&C client and marketing teams
  • White Marble content team embedded as part of London & Capital marketing

10 x

Increase in monthly rate of new LinkedIn followers

87 %

Conversion of click to subscribe

600 +

Known new subscribers for the podcast's first series

75 %

Email open rate

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