Induction
Course overview
Aimed at investment marketers new to the industry or in need of a refresher, the induction is made up of four half-days that cover an introduction to investment management and the state of the industry, as well as an overview of investment marketing fundamentals.
Fully endorsed by the Chartered Institute of Marketing, you will learn and discuss ‘need-to-know’ aspects of the market, regulation, distribution channels and marketing strategies. As well as learning and development, the Induction is an essential learning experience to fast-track team members in becoming more effective in their marketing roles.
Learning outcomes
Understand the industry and its trends
New perspectives on marketing mix and applications
Build confidence and a solid knowledge base
Who is this for?
For marketers new to the industry and investment managers new to marketing.
Reserve a place
Dates for Q2 2022 to be confirmed
Key features
Peer network
You will be working exclusively with peers from the same industry. You will be sharing experiences and best practice with like-minded marketers who understand and empathise.
Exclusivity
Limited to maximum of just 10 candidates per intake, providing the ideal learning environment. You will be part of a select cohort.
Investment industry focus
The Induction is truly unique, it provides investment management industry focus throughout.
On demand content
You’ll receive the recorded sessions to review as well as further reading and resources.
What you'll learn
01
Investment management fundamentals
You will learn about investment management fundamentals, including traditional and alternative asset classes; investment solutions, instruments and styles; risk/reward; inflation; portfolio construction; as well as fund sectors.
02
The distribution landscape
Understand the nature and role of asset managers; the various functions within an investment management firm and how marketing interacts with them; and learn and discuss ‘need-to-know’ aspects of the European distribution landscape.
03
Communication and content
You will focus on client motivations and be challenged on how to effectively communicate with clients and make your content work harder. We will also look at recent regulation and the challenges investment marketers face.
04
Marketing in practice
You will get to know the investment marketing toolkit, reaching the market and the challenges and opportunities of marketing in our industry. We will also look at how the industry is evolving and the changing role of marketing post-Covid.
Meet your instructors
Benjie Elston
Benjie brings business development and commercial skills from over 12 years in the asset management industry, as well as learnings from a self-funded MBA at Strathclyde Business School, the CFA Certificate in ESG Investing and the Cambridge Institute for Sustainability…
Nick Pilkington
Nick joined White Marble in 2016 to lead the UK consultancy business, leveraging his extensive knowledge of both UK wholesale and institutional markets and a deep understanding of investment styles, processes and fund structures.
Elisa Magistrali
Elisa joined as an experienced marketing and client engagement professional with 19 years of experience in developing B2B marketing strategies with leading investment management groups. Most recently Elisa was head of global channel marketing at Unigestion. Prior to this she worked for 11 years at Goldman Sachs Asset Management where she covered many roles within…
Ross Treleaven
Ross specialises in Marketing Strategy and effective Implementation. He is experienced in project ownership and management, helping clients to deliver across various projects from Digital Marketing practices such as launching websites and establishing a social media approach to helping clients…
Would you like to find out more?
Team booking
Think your team could benefit from this course? We are able to deliver this course, or even specific versions of our courses, to groups as and when required. Find out how we can tailor our programmes to your needs.
Benefits to employers
As well as developing individuals, our bespoke training gives your team the ability to use practical skills and knowledge in their roles. This helps them contribute further to projects and continue their personal development. Your business will gain:
- Improved competency and industry nous
- Confident and engaged employees
- A team with a wider and improved skillset
Would you like to find out more?
Testimonials for Induction
Wellington Management
"The Induction was invaluable to me. The whole day was really interesting and engaging."
Liontrust Asset Management
"Extremely informative, engaging real life examples to make sense of the topic."