ESG campaigns

Impactful ESG campaigns can help you demonstrate your approach in a way that's relevant to your audience. Authenticity is key to differentiating your brand in a crowded market. 

Why you need it

Targeted messaging

Dedicated campaigns allow you to channel targeted messages to key audiences, whether you are introducing or reinforcing your approach. 

Specialist planning

As ESG specialists in the industry, we can help you develop a campaign plan suited to your message and objectives.

Differentiate your brand

A campaign tailored to your needs can help you demonstrate your differentiation in ESG. 

Our approach to ESG campaigns

01

Discovery

We take time to understand what you are trying to achieve with the campaign, as well as the measures for success. 

02

Review and research

We get to know everything about your ESG positioning, messaging and approach by immersing ourselves into all the material related to it. Alongside this, we do competitor research. 

03

Strengths and gap analysis

Following thorough research and review, we are in a position to give a high-level view on the level and type of activity that would be appropriate. This is based on the strength of your ESG positioning and objectives. 

We also highlight gaps in the market where your campaign can capitalise on.

04

Campaign plan

We develop a comprehensive and practical campaign plan. This includes content and media planning for various channels and platforms.

It details which themes and angles to pursue, cadence of material and recommendations on appropriate content formats (e.g. written blogs, video or infographics) for highlighting your ESG message.

05

Delivery and review

Through a combination of creating new content - either from research or interviews with your team - and leveraging insights from existing materials, we deliver impactful written and rich media content. 

Each piece of content includes a range of ‘micro’ content for promotion (e.g. email subject and intro, web copy and social media).

This is an iterative process, where we work alongside your team to revise and review the content for final sign-off. 

06

Implementation and monitor

We work with you and your media buyers to implement the campaign, acting as central coordinator. After implementation, we continue to monitor the performance of the campaign against your objectives.

Through measurement, we can assess what is working and how to optimise your content for greater efficiency. We provide regular reporting on the progress of the campaign, allowing you to see the impact of your efforts.

ESG case studies

Responsible Investing Marketing Certificate 

A new certificate course that gives investment marketers a foundation in sustainability and responsible investing. 

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