Engage
Product-led campaigns
Build awareness
Raise the profile of your products through targeted, measurable campaigns.
We build a plan around your objectives and media budget, finding creative and impactful ways to build awareness and interest.
Why you need it
Targeted promotion
Product campaigns are an opportunity to target your marketing efforts in a coordinated way towards specific client groups or geographies you want to grow.
Concentrate your spend
Focusing your budget on one area for a period amplifies your message through coordinated marketing activity.
Timely messaging
The flexible nature of campaigns allows you to be agile and timely with your messaging to clients and prospects.
Our approach to product-led campaigns
01
Discovery
We take time to understand what you are trying to achieve with the campaign, as well as the measures for success.
02
Review and research
We get to know everything about your product by immersing ourselves into all the material related to it, as we aim to understand your messaging. Alongside this, we do competitor research.
03
Strengths and gap analysis
Following thorough research and review, we are in a position to give a high-level view on which of your material can be repurposed and leveraged for the campaign, as well as what would need to be newly created to achieve your objectives.
We also highlight gaps in the market where your campaign can capitalise on.
04
Campaign plan
We are now in a position to develop a comprehensive and practical campaign plan. This includes content and media planning for various channels and platforms.
It details which themes and angles to pursue, cadence of material and recommendations on appropriate content formats (e.g. written blogs, video or infographics) and channels (e.g. whether you need a microsite) for your subject matter.
05
Delivery and review
Through a combination of creating new content - either from research or interviews with your team - and leveraging insights from existing materials, we deliver impactful written and rich media content.
Each piece of content includes a range of ‘micro’ content for promotion (e.g. email subject and intro, web copy and social media).
This is an iterative process, where we work alongside your team to revise and review the content for final sign-off.
06
Monitor, measure and report
We work with you and your media buyers to implement the campaign, acting as central coordinator. After implementation, we continue to monitor the performance of the campaign against your objectives.
Through measurement, we can assess what is working and how to optimise your content for greater efficiency. We provide regular reporting on the progress of the campaign, allowing you to see the impact of your efforts.
Product strategy case studies
Other engage services
Website design and build
We offer an end-to-end website service that ensures users find what they need quickly and easily while also highlighting what's unique about your firm.
Lead generation and nurture strategy
Demonstrate how your marketing spend matters by passing high-quality leads to your sales team.
Sales material design
We can help with presenting your opportunities in a consistent, concise and compelling way in your sales material.
Adviser education content
High-quality content dedicated to advisers is a tangible way to help the intermediary market develop their skills.
Market entry campaigns
Targeted campaigns developed by industry experts can help raise awareness of your brand in a new market.
Social media strategy
We help you formulate a strategy to reach the right audiences, with the right messages at the right moment to drive awareness and generate leads for your sales teams.
Video and animation production
We can help you create live action or animated videos that your audience actually wants to watch.
ESG campaigns
We help you plan and execute a targeted ESG campaign that ensures your clients know your approach to sustainability.
Sales and marketing material
We help you articulate your positioning for asset classes, capabilities and products, to translate into engaging sales material.
Content strategy and planning
We ensure your content enables you to reach new prospects, nurture warm leads and build loyalty among existing clients.