Engage
Sales and marketing material
Collateral that cuts through the noise
Impactful sales and marketing material make you stand out in a crowded investment landscape. We help you articulate your positioning for asset classes, capabilities and products, to translate into engaging sales material.
Why you need it
Differentiate your brand
Create material that makes you stand out thanks to the difference that your brand makes.
Speak to your audience
Articulate your proposition in a way that speaks to your audience's needs.
Tell a compelling story
Engage your audience with storytelling to make the case for your strategy or product.
Our approach to sales and marketing material
01
Discovery
We start with a deep-dive into your strategy, product or service, familiarising ourselves with your current articulation, materials and positioning in the industry.
02
Research
Through a series of interviews with internal stakeholders, we attempt to uncover the differentiating elements to your approach and offering. "none"> to understand any gaps in the market.
03
Value proposition
Value proposition
With the insights gleaned from our interviews and research, we develop a value proposition. This factual summary of characteristics, benefits and ways it can help your clients forms the basis of any sales or marketing material.
04
Develop the story and structure
Using the value proposition as a basis, we develop the story to convey the message. We compile overarching themes and share initial ideas for structuring the material.
05
Build the material
We develop the slide deck, brochure or sales aid according to the structured outline, gathering the necessary supporting evidence.
06
Design
We work with our creative team - or your choice of designers - to design the material, using your guidelines and templates. Alongside the creative team, we give suggestions for the impactful presentation of your story.
Sales presentations case studies
Clients we've worked with
How can we help you engage your clients?
Other engage services
Product-led campaigns
Raise the profile of your products and build awareness through targeted, measurable campaigns.
Website design and build
We offer an end-to-end website service that ensures users find what they need quickly and easily while also highlighting what's unique about your firm.
Lead generation and nurture strategy
Demonstrate how your marketing spend matters by passing high-quality leads to your sales team.
Sales material design
We can help with presenting your opportunities in a consistent, concise and compelling way in your sales material.
Adviser education content
High-quality content dedicated to advisers is a tangible way to help the intermediary market develop their skills.
Market entry campaigns
Targeted campaigns developed by industry experts can help raise awareness of your brand in a new market.
Social media strategy
We help you formulate a strategy to reach the right audiences, with the right messages at the right moment to drive awareness and generate leads for your sales teams.
Video and animation production
We can help you create live action or animated videos that your audience actually wants to watch.
ESG campaigns
We help you plan and execute a targeted ESG campaign that ensures your clients know your approach to sustainability.
Content strategy and planning
We ensure your content enables you to reach new prospects, nurture warm leads and build loyalty among existing clients.