Collateral that cuts through the noise

Impactful sales and marketing material make you stand out in a crowded investment landscape. We help you articulate your positioning for asset classes, capabilities and products, to translate into engaging sales material. 

Why you need it

Differentiate your brand

Create material that makes you stand out thanks to the difference that your brand makes. 

Speak to your audience

Articulate your proposition in a way that speaks to your audience's needs. 

Tell a compelling story

Engage your audience with storytelling to make the case for your strategy or product. 

Our approach to sales and marketing material

01

Discovery

We start with a deep-dive into your strategy, product or service, familiarising ourselves with your current articulation, materials and positioning in the industry. 

02

Research

Through a series of interviews with internal stakeholders, we attempt to uncover the differentiating elements to your approach and offering. "none"> to understand any gaps in the market.

03

Value proposition

Value proposition

With the insights gleaned from our interviews and research, we develop a value proposition. This factual summary of characteristics, benefits and ways it can help your clients forms the basis of any sales or marketing material. 

 

04

Develop the story and structure

Using the value proposition as a basis, we develop the story to convey the message. We compile overarching themes and share initial ideas for structuring the material. 

05

Build the material

We develop the slide deck, brochure or sales aid according to the structured outline, gathering the necessary supporting evidence. 

06

Design

We work with our creative team - or your choice of designers - to design the material, using your guidelines and templates. Alongside the creative team, we give suggestions for the impactful presentation of your story. 

Clients we've worked with

Nedbank Private Wealth
Square Mile Research
Majedie Asset Management
Columbia Threadneedle
Amundi Pioneer Asset Management
Janus Henderson Investors
MFS Investments
T.Rowe Price
Santander Asset Management
BNP Paribas
Artemis
Aberdeen Standard
Columbia Threadneedle Investments
GAM Investments
Legal & General Investment Management
First Sentier Investors
BNY Mellon
EdenTree Investment Management

How can we help you engage your clients?

Other engage services

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01

Product-led campaigns

Raise the profile of your products and build awareness through targeted, measurable campaigns.

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02

Website design and build

We offer an end-to-end website service that ensures users find what they need quickly and easily while also highlighting what's unique about your firm.

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03

Lead generation and nurture strategy

Demonstrate how your marketing spend matters by passing high-quality leads to your sales team.

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04

Sales material design

We can help with presenting your opportunities in a consistent, concise and compelling way in your sales material.

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05

Adviser education content

High-quality content dedicated to advisers is a tangible way to help the intermediary market develop their skills.

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06

Market entry campaigns

Targeted campaigns developed by industry experts can help raise awareness of your brand in a new market.

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07

Social media strategy

We help you formulate a strategy to reach the right audiences, with the right messages at the right moment to drive awareness and generate leads for your sales teams.

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08

Video and animation production

We can help you create live action or animated videos that your audience actually wants to watch.

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09

ESG campaigns

We help you plan and execute a targeted ESG campaign that ensures your clients know your approach to sustainability.

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Content strategy and planning

We ensure your content enables you to reach new prospects, nurture warm leads and build loyalty among existing clients.