Engage
Sales material design
Draw attention to the right things
Pitchbooks, brochures, factsheets and other sales material are all instrumental in the buying process.
Whether your prospect is researching before a sales conversation or digesting material after one, you want to present the opportunity in a consistent, concise and compelling way. We can help with that.
Why you need it
Make a compelling case
Well-crafted sales materials present your products in a way that's truly compelling to your audience.
Invest in sales materials that incite action.
Build trust through consistency
When your sales materials offer consistent messages and visual cues they become recognisable to your audience.
Consistency builds trust, which is a crucial factor when someone is deciding where to invest.
Stand out from your competitors
Effective sales material highlights how your products are different from your competitors'.
Engaging content formats make your firm memorable and brings your story to life.
Investing in your sales material ensures you stand out from the crowd.
Our approach to sales materials
01
Discovery
We spend time to understand who you develop sales material for, when it's used and why you want to update or create it.
We also collate examples of your existing sales material and interview product or sales team members to discover key strengths and differentiators of your product.
This is complemented by competitor research to determine how it compares to material produced by your peers.
02
Map content to buying journey and identify gaps
We then map what types of content are needed at each point in the buying journey.
As we map the content we also identify the most suitable format for each content type (for example, when to use a video instead of a blog) and we identify any content gaps to be filled.
03
Develop a content plan
Once the content requirements have been mapped to the buying cycle and agreed with you, we then devise a content plan to address any gaps highlight the products' key differentiators.
This can include updating existing content you already have and creating brand new content.
In the content plan we'll also include advice on promotional angles and cadence of sales material.
04
Draft content and creative formats
Through a combination of repurposing existing content, leveraging insights from regular commentary and interviews with investment specialists, we create a range of content that speaks to your audience and highlights your products' unique selling points.
Each piece of content includes a range of ‘micro’ content for promotion (e.g. email subject and intro, copy for LinkedIn posts).
We also devise a format and creative styling approach for each content type.
05
Iterate to achieve final materials
Once we receive your feedback on our first drafts we then iterate both the content and creative approach to arrive at effective, engaging sales materials.
We can also convert these content formats into templates to use across multiple products.
Sales material design case studies
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