Bridging the gap
Many businesses have the ambition to transform their business through the introduction of new technology to enable enhanced services and experience.
The reality is that the technology doesn't solely enable these ambitions and is often running ahead of the capabilities of the business creating a gap in supporting the experience. Without a balanced focus on the capabilities of the business and technology in tandem, there is risk that transformation and improved client engagement is impacted.
This session explores how you can approach this transformation to evolve the business both now and in future to meet and exceed client needs.
- Understand the key reasons transformations fail and how to mitigate these
- Approaches to structuring transformation activities to strike the right balance across business and technology capabilities
- Strategies to develop culture, maximise adoption and optimise business processes
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Meet your speaker
Duncan has over 20 years of experience in the UK Financial Services sector and has held senior roles in Sales, Marketing, Service and Proposition Development. Duncan has been able to bring this knowledge and experience together to lead CRM strategy,…