Martech in 2023: White Marble speaks on marketing automation and AI

White Marble’s Andrew Scott and Ross Treleaven used their time at the Financial Services Forum's Martech event to discuss marketing automation and its evolution alongside artificial intelligence. The relationship between marketing and technology, as well as the capabilities of AI in relation to automation, has dominated headlines of late.

03 July 3 mins

The AI Experiment part 1: Can one tool create a complete social campaign?

We've all been hearing a lot about the wonders of artificial intelligence (AI) recently, which got the White…

04 May 7 mins

The Investment Marketing Scoop: The Growing Role of UX

UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.

28 March 2 mins

Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.

22 December 5 mins

5 Investment Marketing trends we’re looking out for in 2023

As we look forward to the year ahead, it's important to stay on top of the latest trends…

22 December 9 mins

Beacon Connect Meeting Q3 2022 

We were recently proud to stage our Q3 2022 Beacon Connect Meeting for members of the Beacon benchmarking…

21 December 3 mins

Does your brand pass the personality test? (Social media edition)

DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…

20 June 2 mins

Asset managers and analytics: a match made in heaven

Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…

20 May 2 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

04 May 4 mins