Does your brand pass the personality test? (Social media edition)
DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…
2 minutesCategory: Digital
Asset managers and analytics: a match made in heaven
Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…
2 minutesLaunching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
2 minutesLaunching a lead generation pilot – part 2 – technology and data
You've got a clear view of the journey your prospects will move through during your campaign - but…
4 minutesDo asset managers have a role to play on TikTok?
On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…
3 minutesBeacon – what is your data telling you?
Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…
2 minutesLaunching a lead generation pilot – part 1 – journey mapping
Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating…
5 minutesWhy is your social media team under-resourced?
Social media. Everyone knows what it is. We all use it. All of the time. Despite this, there…
3 minutesThe true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
4 minutesBeacon is here: know what good looks like
We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…
2 minutes