The benefits of flexible working hours and top tips
In a recent poll we asked you to choose the most impactful thing employers can do to improve…
02 June 4mins
The Investment Marketing Scoop: A First Line of Defence
Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial…
03 May 2mins
The Investment Marketing Scoop: Future Talent Pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…
25 April 3mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2mins
The Investment Marketing Scoop: The Growing Role of UX
UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.
28 March 2mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).