The benefits of flexible working hours and top tips
In a recent poll we asked you to choose the most impactful thing employers can do to improve…
02 June 4 mins
The Investment Marketing Scoop: A First Line of Defence
Resourcing the demands of financial promotions. In many marketing teams, the marketers responsible for producing materials or financial…
03 May 2 mins
The Investment Marketing Scoop: Future Talent Pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…
25 April 3 mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
The Investment Marketing Scoop: The Growing Role of UX
UX occupies a crucial place in our current marketing landscape. Against a gloomy economic backdrop that has seen many major industry players freezing or slashing budgets for 2023, a lack of investment is often resulting in digital development slowing, or being deferred entirely.
28 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3 mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5 mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9 mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).
22 December 3 mins