Launching a lead generation pilot – technology and data

Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during…

14 May 4 mins

How to launch a lead gen pilot – journey mapping

There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…

24 April 4 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Marketing automation: worth the effort?

At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation…

14 August 4 mins