How to launch a lead gen pilot – journey mapping There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads… 24 April 4 mins
Launching a lead generation pilot – part 3 – business processes So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not… 04 May 2 mins
Launching a lead generation pilot – part 2 – technology and data You've got a clear view of the journey your prospects will move through during your campaign - but… 04 May 4 mins
Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins