How to launch a lead generation pilot – business processes

In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?

05 June 3 mins

Launching a lead generation pilot – technology and data

Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...

14 May 4 mins

How to launch a lead gen pilot – journey mapping

There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…

24 April 4 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Marketing automation: worth the effort?

At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation…

14 August 4 mins