What we do

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Compare your digital marketing with peer firms and identify what needs improving. Know what good looks like.

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Build your marketing strategy on insight that is founded in research.

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Analytics & insight

Data, analytics and reporting to inform marketing decisions

Measuring marketing

We are strong believers in the measurement of marketing. From setting business and marketing objectives, through to establishing analytics to measure activity, we work with clients to research, benchmark, analyse and reporting across their marketing.

Metrologis benchmarking

One of the most popular elements of White Marble Measurement, is the benchmarking tool Metrologis. The platform allows us to create insights on relevant benchmarking data that can help inform future digital marketing strategies in the industry. 

Combined with our research and testing services, White Marble Measurement is bringing next level digital marketing measurement opportunities to the investment industry. 

Access to data points across your digital footprint

Gather data from across your digital marketing channels; website content, email, social media, search and site performance.

Dashboard and reporting

Access your benchmarking data, charts and reports through one dashboard and connect with support and fellow marketers. 

Membership to a community

40+ individual marketers from peer firms. This community encourages you to share ideas, ask questions and build relationships with those working towards the same goals as you.  

Accurately comparing your performance to the peer group

Benchmarking your company data against competitor data within the peer group allows you to understand what ‘good’ looks like.   

Big Data in Marketing: How to successfully measure your marketing performance

Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today’s digital world, As…

3 minutes

Metrologis: an update on digital marketing benchmarking

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven…

2 minutes

Measurement clients

BNP Paribas Asset Management
Janus Henderson Investors
Standard Life Aberdeen
Aviva Investors
Legal & General Investment Management
Columbia Threadneedle Investments
GAM Investments
EdenTree Investment Management
Natixis Investment Management
Invesco Perpetual
First Sentier Investors
Lord Abbett
Sarasin & Partners

How can we help you optimise your marketing?