We are pleased to announce the launch of the Association of Investment Marketers in Edinburgh on 13 November 2019. An evolution of our existing offering, the expansion came from a growing interest in the Scottish investment community, who has enjoyed the benefits of being part of a wider AIM network, but were unable to engage with the existing London centric activity.
As AIM continues to grow its range of product options, all focused on providing an industry standard for investment marketing, we recognised the opportunity to expand our range of courses and events in formats that reflected how the community wanted to engage. Opportunities include launching a blended learning content platform, accelerator courses and regular local events.
The AIM team, consisting of Benjie Elston, Quentin Crowe, Tom Meadley and Jen Taylor, led a half-day workshop. Marketing executives from companies including Aberdeen Standard Investments, St. James’s Place and Barclays Direct attended the inaugural session.
The interactive session was a taster for the AIM course workshops and Expert Speaker Series, and focused on the key attributes of a leading marketer. These included exploring and prioritising the skills you will need to accelerate your career, developing the soft skills to make you an effective team manager and key industry trends to look out for in 2020.
The day was rounded off with a panel discussion and Q&A with White Marble Product Director and sustainability specialist Benjie Elston, and Duncan Muir, Head of B2B CRM Enablement at Standard Life. Duncan shared his expertise about deploying Salesforce and aligning the culture of business to optimise customer insight and internal communication.
Twink Field, CEO of White Marble and founder of AIM gave further insight around the launch: Edinburgh is such an important centre in asset management, and we have been overwhelmed by the support for bringing more structured learning and career development training. It underlines our ambition to expand AIM to the wider asset management community and ensure strong, powerful voices in marketing more broadly across the industry.