Beacon enables you to compare your digital marketing performance against a peer group and to answer the question - what does good look like?

By comparing your performance across channels and audiences, you can identify what needs fixing and decide your priorities.

Why benchmark

Peer comparison

Compare against a real peer group - investment marketers in investment management firms.

Data driven

Remove subjectivity and opinion - Beacon is 100% data driven.


Beyond the data - connect and converse with peer investment marketers. Share best practice and common challenges.

Clients we benchmark

Aviva Investors
Columbia Threadneedle
Janus Henderson Investors
BNP Paribas
Aberdeen Standard
GAM Investments
Legal & General Investment Management
First Sentier Investors
EdenTree Investment Management
Sarasin & Partners
Natixis Investment Management
Invesco Perpetual
Jupiter Asset Management
Lord Abbett

Key features

All the data

Collect data across your digital marketing footprint. Website, email, social, search and site performance.

Visualise data

Access charts to compare and analyse marketing performance across your peers.

Integrate data

Data can be imported with the ability to integrate reports into internal systems via our API service.

Access to a community

With membership to Beacon, firms are welcomed into a community of 40+ marketers within the investment management industry.

How it works



Matomo tags are installed on your website to provide consistent and accurate website data across audiences and content engagement



Monthly email performance data is collected from clients in a template. A simple extract from your email platform with metadata added


Social & search

Social media profile data is collected and search visibility is measured across keywords


Site performance

Website audits are performed and page speed tests undertaken across desktop and mobile to provide holistic results


Reporting & data

Benchmarking reports are refreshed monthly and provided to members through a online dashboard and API



Members meet 3x per year to look at industry data and trends, share best practice and discuss challenges

Pricing and subscription

UK and Europe


per month or £15,000 annually

  • Includes 1x website set up (e.g. UK) 
  • Additional websites £1500 per site (bulk options available) 
Get started



per month or $20,000 annually

  • Includes 1x website set up (e.g. North America) 
  • Additional websites $1500 per site (bulk options available) 
Get started



per month or $20,000 annually

  • Includes 1x website set up (e.g. HK) 
  • Additional websites $1500 per site (bulk options available) 
Get started


Global bundles are available on discussion

Ask us

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Build your marketing strategy on insight that is founded in research.

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Marketing technology audit

Does your technology meet your user story requirements? We can help you build a marketing technology stack to deliver on your objectives.

How can we help you optimise your marketing?