Lauren Thys

Current role

Lauren has been focused on developing and executing strategies for using content more effectively in marketing since joining White Marble in 2019 This ranges from creating promotional collateral and video scripts to bring our clients’ messages to life, and ultimately helping them achieve their business objectives. 

Experience

Lauren has wide-ranging experience in content creation, having started her career as a business journalist before moving to corporate communication roles.

Prior to that Lauren was a media relations manager at Investec Asset Management, sharing responsibility for media relations, branding, advertising and sponsorship. Within her time before White Marble, she spent time developing messaging strategies for business leaders and financial services firms in South Africa 

Hobbies and interests

As a passionate rugby and cricket fan, Lauren is committed to finding more holiday destinations where sunshine, sport and good food co-exist. Otherwise she can be found scouring second-hand bookshops for interesting stories or browsing through flower markets before dawn.

Specialisms

  • Content strategy 
  • Marketing collateral 
  • Website content 
  • Social media development 
  • Script writing