How we drive engagement for our
clients through thoughtful, integrated
A US-based global asset manager needed an arresting product-centric thought leadership campaign
The client required a cohesive product campaign theme that would resonate with intermediaries.
Within this theme, incisive and surprising content ideas were required to spotlight four key funds in a competitive market.
We harnessed the expertise of stakeholders to build a content calendar of suitable marketing materials
We worked from the ground up, conducting a series of detailed focus group discussions with internal stakeholders to better understand key differentiators and challenges.
These learnings were then integrated into a structured content calendar, built around the products and themes that featured most prominently in the focus groups.
Both product-specific and product-neutral thought leadership content was subsequently produced, spanning multiple formats and a blend of traditional and digital platforms.
The result was an impactful, fully aligned campaign that was conducted across both paid and organic channels
As part of the larger campaign, we staged monthly email campaigns that were accompanied by relevant assets and social media content.
Our campaign would ultimately achieve a marked increase in email open and click-through rates, exceeding key industry benchmarks. It would also contribute to a tripling in sales call activity to the target advisor group.
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