White Marble’s checklist of objectives for investment marketers in 2024

As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.

10 January 5 mins

Why marketing budgets and strategic credence continue to rise

The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded.…

14 January 2 mins

AIM High: Adding influencer marketing to your campaign toolkit

When the term influencer marketing is mentioned we immediately associate it with a B2C strategy and of people…

22 November < 1 min

AIM High: Talking about marketing influence and role modelling

With Investment Week’s - Women in Investment Awards round the corner, we took the opportunity to talk to…

04 November < 1 min

AIM High: Tackling the assumptions and opportunities for ETFs

ETFs have been one of the most successful financial innovations in the past few decades and are heading…

08 October < 1 min

AIM High: The legacy and leadership of the UK pensions industry

Unsure how the UK pensions industry actually works? Not to worry, we have it covered in today’s AIM High episode: The legacy and leadership…

23 September < 1 min

AIM High: Building sustainability credentials in your brand

Welcome back to another episode of AIM High. In today’s podcast we take a slightly different approach as Twink is joined in…

18 August < 1 min

Staying authentic to your corporate narrative

Building on the research of Harvard Business Review, here are the reasons why staying authentic to your corporate narrative can help your business perform better.

28 May 2 mins

AIM High: Assessment of Value year two: The good, the bad and the ugly

Twink is joined by three industry experts, John Bennett, Head of Adviser Proposition at Sparrows Capital Limited, David Ogden, Head of Compliance at Sparrows Capital and Esther Armstrong, Marketing Consultant at White Marble Marketing, to discuss ‘the good, the bad and the ugly’ of the new Assessment of Value reports.

25 May 2 mins

AIM High: Techniques to deliver cut-through presentations

In today’s episode Twink explores how to make presentations impactful and deliver cut through for your audience as she is joined by the experienced Dylan Emery, Editorial Director at Last Word Media.

12 May < 1 min