White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education

Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…

27 July < 1 mins

Moving beyond the traditional product pitch

Near the end of 2021 my colleague Lauren Thys wrote about trends to look out for in 2022,…

04 July 2 mins

White Marble’s US Quarterly Trends Report: Insight to Help You Spot Opportunities

As the second quarter begins and we continue to adjust to life after the pandemic, it is hard…

08 April 2 mins

Why marketing budgets and strategic credence continue to rise

The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded.…

14 January 2 mins

Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)

A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…

13 January 3 mins

And Just Like That: How nimble marketing can propel your brand

I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm. I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.

17 December 2 mins

Nine investment marketing trends to watch in 2022

Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year.   

15 December 5 mins

AIM High: The changing UK advisory market

The AIM High podcast, is hosted by Twink Field, White Marble Marketing CEO and Founder. She regularly invites…

12 February 2 mins

Association of Investment Marketers 12 days of Christmas challenge

Welcome to our 12 days of Christmas challenge ???? Over the next three weeks we will be posting…

02 December 3 mins

Hot topics of the month

Welcome to our new content feature: ‘hot topics of the month’, identifying a range of key blog posts…

18 November 2 mins