The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).
22 December 3 mins
The FTX collapse and how to market a gold rush
Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.
22 December 3 mins
White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education
Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…
27 July < 1 min
Moving beyond the traditional product pitch
Near the end of 2021 my colleague Lauren Thys wrote about trends to look out for in 2022,…
04 July 2 mins
White Marble’s US Quarterly Trends Report: Insight to Help You Spot Opportunities
As the second quarter begins and we continue to adjust to life after the pandemic, it is hard…
08 April 2 mins
Why marketing budgets and strategic credence continue to rise
The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded.…
14 January 2 mins
Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)
A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…
13 January 3 mins
And Just Like That: How nimble marketing can propel your brand
I am the target market for the Sex and the City reboot and was in front of my TV – in charge of the remote, with my glass of cab last Thursday at 8:30 pm. I, too, was shocked when I realized the Peloton ride was not going the way it should. I do know what a product placement is (thanks to friend and founder of @zakHill) and could not imagine this was a product placement. It was not.
17 December 2 mins
Nine investment marketing trends to watch in 2022
Our team looks at the nine biggest trends that will shape asset and wealth managers’ marketing over the coming year.
15 December 5 mins