In this blog post Alison Leishman and Gina Balarin look into different approaches to marketing automation. They discuss how it can improve lead generation, internal communication and sales close rates, as well as save time.

The use of powerful Marketing Automation Software allows marketers to increase their efficiency: more leads, positive return on investment and number of leads. The question is not so much 'do we use MAS?' It is much more about how you use it and what do you do with it.

The blog also covers the reason why marketing automation paired with stories are the ideal combination. Businesses should be utilising their customers' stories and testimonials and building them into their marketing across the board. It makes a company's marketing more credible and ensures that customers sing the business' praises - instead of the corporates doing it themselves.

Read the full article here.