Launching a lead generation pilot – technology and data Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during… 14 May 4 mins
Launching a lead generation pilot – part 3 – business processes So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not… 04 May 2 mins
Launching a lead generation pilot – part 2 – technology and data You've got a clear view of the journey your prospects will move through during your campaign - but… 04 May 4 mins
Launching a lead generation pilot – part 1 – journey mapping Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating… 06 April 5 mins
Marketing automation: worth the effort? At a recent workshop in our Academy programme, we asked the marketers 'who is currently using marketing automation… 14 August 4 mins
