How we cut through the
noise to craft a strong
brand identity
Sarasin & Partners needed an integrated rebrand project to appeal to both the current and next generation of their clients
The client required a new brand identity, and positioning that reflected their key values and points of differentiation. This new branding needed to be future-facing, outlining the appeal of the business to emerging clients while retaining its existing client base.
Strategic consultancy across brand, content, design, social and digital spectrums would be required for such a comprehensive rebrand.
We built a deep understanding of our client's business, and translated this into a tangible content plan
Our first step was to identify the key tenets of the business – its USPs, capabilities, culture and people – through interviews, workshops and research. We then used this information to forge a messaging framework, while engaging with stakeholders to ensure internal buy-in.
Once we were satisfied that the new brand we'd crafted reinforced the core values and relevance of the business, we rolled it out across all facets of Sarasin & Partners.
This encompassed redeveloping the website and creating content that spanned videos, webinars and social media posts, along with digitalised marketing collateral and fund materials. The final step was to lay the foundations of long-term success, through producing detailed guidelines ensuring that brand would remain consistent in the hands of in-house teams.
The result was a fresh, modern, relevant and fully integrated brand, reinforcing USPs while foregrounding ESG and Stewardship
A clear, jargon-free tone of voice drove greater engagement across client segments, while engaging content was delivered seamlessly through digital channels. The new brand identity was rolled out across every touch point, creating a fully integrated client experience.
We ensured the alignment of page design and written copy to project a cohesive brand, leveraging our expertise to spotlight the unique factors that distinguish the business in an often homogenous industry.
Looking ahead, the outstanding relationship that we've cultivated has created the possibility of providing additional content support and RI training to the client.
videos
Lucy Capon, Head of Marketing