Reimagine the role of sustainability within your business, with expert support at every stage
We apply our rich skillset and experience to transformative sustainability challenges in both our industry and the wider world.
As investors increasingly scrutiniZe the credentials of asset managers, we partner with you to craft authentic sustainability positioning that dovetails with your brand voice and values.
We also work to build sustainability into businesses from the ground up, through upskilling marketing teams and supplying relevant education.
Effective sustainability positioning
Against a backdrop of mounting investor interest in sustainability, establishing ownership of a rich, distinctive sustainability message helps to set firms apart from their peers.
Our expertise can help you develop cohesive and credible messaging, campaigns and content to convey this differentiation and better engage your clients.
The Responsible Investing Marketing Certificate
Our Responsible Investing Marketing Certificate is tailored to the needs of marketers in investment management, aiming to nurture an understanding of the key principles of sustainability and responsible investing.
This course details the evolving cultural and regulatory environment that marketers face, while providing you with the tools to successfully navigate it.
Weaving sustainability into every aspect of our culture and collaborating with purpose
We are working towards becoming a business that pursues purpose alongside profit. We have made conscious efforts to reduce our impact on our environment, while taking care to partner with like-minded service providers.
As a female-founded business, we also recognize the importance of working alongside industry partners to address diversity and inequality within the financial industry.
How we're leveraging our expertise and partnerships to tangibly make a difference
When it comes to forging change, we believe in the value of targeted, quantifiable engagement.
This is why we have partnered with Ecologi to offset our team's carbon footprint. This partnership has resulted in the planting of more than 11,000 trees and the funding of over 30 climate-focused projects.
We also seek out ways in which our specialist expertise can be put to work in this area. Through our partnership with skills-based volunteering platform Ethical Angel we're applying our skillset to charitable projects around the world.
Featured case study
Implementing a sustainability narrative & campaign
A US Asset Manager required a unique and engaging campaign to articulate their sustainability positioning
The UK Stewardship Code – the good, the bad and the ugly according to you, the signatories.
In the summer of 2023 we embarked on a research project to give all asset manager signatories of the UK Stewardship Code the opportunity to share their thoughts, their challenges and their successes. This report presents our findings from the good, the bad and the ugly.
To B Corp or not to B Corp – what is the answer?
Kirsten Hastings, White Marble's Head of Content and Lisa Mattes Senior Marketing Executive at White Marble are joined by Lucy Ronan, Impact and Sustainability Manager at Octopus Group. With White Marble only recently achieving its B Corp certification and Octopus Group gearing up for recertification, in this podcast they delve into the reasons companies want to achieve B Corp certification, what the process is like and how it has shaped the companies.
Our 4 takeaways from NYC Climate Week’s “Advancing the Transition”
The Climate Group hosted its 15th Annual Climate Week NYC last week amid growing skepticism in the U.S.…