Alpha FMC completes acquisition of White Marble Consulting
Press Release London, 5th September 2024 Alpha Financial Markets Consulting ("Alpha"), a leading global provider of specialist consulting…
05 September 2mins
Make your marketing more efficient and cost effective
Where most companies go wrong with their marketing is not being absolutely clear on who their target audience is and not knowing where/how they consume information. What seems like a very simple task is in practice very difficult. How granular do you go?
21 August 2mins
Launching a lead generation pilot – technology and data
Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during…
14 May 4mins
Are you making the most of your UK Stewardship Code submission?
The 2024 deadline for UK Stewardship Code submissions has now passed and what is typically an intensive and…
30 April 3mins
How well does your culture reflect your brand – and vice versa?
Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..
10 April 4mins
Supercharge your marketing with personas
Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
27 March 3mins
Top three FRC stewardship questions answered
Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.
27 February 3mins
How to approach a successful website project: Consider these five principles
At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.
15 February 3mins
Size truly does not matter when it comes to systems stewardship
Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
08 February < 1min
4 principles to improve your ETF content marketing strategy
Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out.
Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.
24 January 3mins
Marketing and the multi-affiliate model
Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
