Firms likely to 'retreat' from event sponsorship in wake of Baillie Gifford protests Our CEO, Twink Field, was…
23 August < 1mins
White Marble US Trends Report: Harnessing Your Brand Identity
In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.
08 August < 1mins
Bye bye birdie
Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.
02 August 3mins
Sustainability is not enough
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble.
01 August < 1mins
Shaping culture and building behaviour
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.
01 August < 1mins
Build up CX by breaking down silos
In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble.
31 July < 1mins
ESG is not fit for purpose
The recent Financial Services Forum posed the following question: ‘Is ESG still fit for purpose?’ By the end of the morning, the overarching consensus seemed to be “no”.
That is not to say ESG is not fit for purpose from an investment perspective - rather from a marketing one.
The reason for this is actually quite simple - ‘ESG’ as an acronym, as a concept, is too abstract.
05 June 3mins
The benefits of flexible working hours and top tips
In a recent poll we asked you to choose the most impactful thing employers can do to improve…
02 June 4mins
The AI Experiment part 1: Can one tool create a complete social campaign?
We've all been hearing a lot about the wonders of artificial intelligence (AI) recently, which got the White…
04 May 7mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2mins
Tune in to Auditory Marketing
Have you ever caught yourself humming a popular song or catchy tune you’ve heard in a radio jingle or on the TV? All the time, if you’re anything like me.
