Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.
27 February 3mins
How to approach a successful website project: Consider these five principles
At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.
15 February 3mins
Size truly does not matter when it comes to systems stewardship
Featuring in this episode, Kirsten Hastings, White Marble's Head of Content, is joined by by Rick Alexander, CEO of The Shareholder Commons and Rebecca Vodel, Marketing Consultant at White Marble. In this episode they discuss what is meant by market-wide systematic risks, identifying and addressing these risks and what it takes to be considered an official systems steward.
08 February < 1min
4 principles to improve your ETF content marketing strategy
Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out.
Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.
24 January 3mins
Marketing and the multi-affiliate model
Kirsten Hastings, White Marble's Head of Content and Twink Field, CEO and founder of White Marble are joined by Mark Doyle, formerly EVP Strategic Marketing & Product at Natixis. In this episode they dive into the world of marketing and the multi-affiliate model, talking through the challenges and opportunities – not only from a brand perspective, but also a budget one – and whether it is possible to have a unified multi-affiliate culture.
18 January < 1min
Website Performance F for Fail
OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast.
I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.
18 January 3mins
Crafting Content: The Pillars of Content Creation
Once the broad strokes of an overarching content plan have been established, sketching out the finer details of content presents its own practical challenges – many of which are not addressed by generic online content guides. This article will attempt to chart those areas of unexplored ground, offering advice on content creation that others haven't told you. Or, at least, haven't told you enough about.
15 January 3mins
White Marble’s checklist of objectives for investment marketers in 2024
As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.
10 January 5mins
Exploring the future of brand distinctiveness
As we look forward to 2024, a pivotal question arises for brands seeking to distinguish themselves and elevate…
19 December 3mins
3 ways White Marble is helping asset managers grasp the culture ‘nettle’
This time last year we predicted culture would increasingly seen as a strategic priority by asset managers. Judging…
13 December 2mins
Learning lessons from OpenAI’s Leadership Crisis
In recent headlines, OpenAI, a pioneer in artificial intelligence (AI), found itself in a sea of controversy. The events that unfolded not only sent shockwaves through the tech industry but also spotlighted the profound significance of corporate culture and transparency within business. So, what happened?