How we produce standout conference creative 

Square Mile Investment Consulting & Research needed a unique look for their annual conference and related marketing for the event

They required a compelling design framework for an event, which complemented their brand voice and values, and could be applied across a range of relevant materials.  

We empowered the client by offering them a range of concepts to choose from, then created an overarching design framework

We crafted several design concepts, allowing the client to select the path forward that best resonated with their brand. Following this, we applied the chosen design style across event staging, entry lanyards, and website and email designs. 

The design framework we established could be easily implemented by the client, and we also worked to provide artwork to the production company enlisted to stage the event, ensuring that its roll-out was smooth. 

The result was an impactful brand style that reflected both the conference’s topic and the client’s unique brand 

A detailed design framework articulated the client’s brand identity with clarity and creativity, and this framework was applied cohesively across a range of marketing materials.  

Our impactful design work ensured that the expression of the Square Mile brand to conference attendees was memorable, creating a strong sense of the client’s identity in the time-limited context of a conference. 

"In a relatively short period of time, the team at White Marble designed an impactful and fresh conference creative which played on the Square Mile branding in a really fresh way. From the initial briefing to delivery and execution, the team at White Marble were a pleasure to work with and we are extremely pleased with the outcome of the project." 

Eleanor Tickle, Head of Marketing, Square Mile Investment Consulting & Research Limited