The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.
20 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
The Investment Marketing Scoop: Client data on the go
The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.
28 February 2 mins
The Investment Marketing Scoop: The fear of greenwashing still hangs heavy
The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.
21 February 2 mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3 mins
The Investment Marketing Scoop: The under-the-radar tool to build relevant brand strategy
Mergers and acquisitions have been a prominent feature of the asset management landscape the past few years, with more likely to come in 2023 as weaker firms are left exposed by the receding economic tide.
02 February 2 mins
SFDR Series – What is the January update & why are funds being downgraded?
The Sustainable Finance Disclosure Regulation (SFDR) is a component of the European Commission's Action Plan on Sustainable Finance. It was introduced in accordance with the EU’s goal of reaching Net-Zero by 2050, in line with the Paris agreement. The SFDR is an incredibly complex topic, but over the coming weeks we’ll try to break it down for you.
05 January 3 mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5 mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9 mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).
22 December 3 mins