White Marble US Trends Report: Harnessing Your Brand Identity

In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.

08 August < 1 mins

Bye bye birdie

Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.

02 August 3 mins

The Investment Marketing Scoop: Clear client benefit

Jack Ma, the founder of e-commerce giant Alibaba and officially the richest man in China, is credited to have said: “Forget about your competitors, just focus on your customers”.

04 April 2 mins

The Investment Marketing Scoop: Selling the brand inside

Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.

20 March 2 mins

The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins

The Investment Marketing Scoop: Client data on the go

The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.

28 February 2 mins

The Investment Marketing Scoop: The fear of greenwashing still hangs heavy

The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.

21 February 2 mins

The Investment Marketing Scoop: Translation Trouble

The time-consuming, costly and demotivating challenge facing marketers.

14 February 3 mins

The Investment Marketing Scoop: The under-the-radar tool to build relevant brand strategy

Mergers and acquisitions have been a prominent feature of the asset management landscape the past few years, with more likely to come in 2023 as weaker firms are left exposed by the receding economic tide.  

02 February 2 mins

SFDR Series – What is the January update & why are funds being downgraded?

The Sustainable Finance Disclosure Regulation (SFDR) is a component of the European Commission's Action Plan on Sustainable Finance. It was introduced in accordance with the EU’s goal of reaching Net-Zero by 2050, in line with the Paris agreement. The SFDR is an incredibly complex topic, but over the coming weeks we’ll try to break it down for you.

05 January 3 mins