Looking beyond diplomacy: expectations for COP27

A lot can happen in a year. Hurricanes, flooding and droughts around the world have displaced millions; the war in Ukraine continues to produce ripple effects across global markets; inflation, new heads of state, legislative reversals and social uprisings from the Middle East to South America have dominated news cycles in what feels like an endless loop. There’s not a lot of good news these days, it seems. World leaders, journalists and activists have a lot to discuss at the U.N. Convention on Climate Change (COP27), which begins next week and spans the 6th-18th November. Leading up to the summit, it’s fair to say that expectations are high. We’ve taken the opportunity to gather our thoughts on the state of affairs after COP26 and what we might expect from this year’s conference.

03 November 3 mins

White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education

Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…

27 July < 1 mins

Moving beyond the traditional product pitch

Near the end of 2021 my colleague Lauren Thys wrote about trends to look out for in 2022,…

04 July 2 mins

Does your brand pass the personality test? (Social media edition)

DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…

20 June 2 mins

Creative problem-solving from around the world: taking inspiration from the D&AD Awards

Since 1962 D&AD, an education charity, has been awarding excellence in design and art direction. The winners at…

13 June 2 mins

The foundations of building a brand

Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…

27 May 2 mins

Asset managers and analytics: a match made in heaven

Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…

20 May 2 mins

Standing out in a sea of green: does your creative differentiate your brand?

Over the last year we have worked with many investment managers on their brand positioning and messaging, and…

13 May 3 mins

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

04 May 2 mins

Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

04 May 4 mins