Welcome to part two of our podcast series: Building an ESG Business & Brand.
In part two, Twink is re-joined by Benjie Elston, Product Director at White Marble Marketing and Carlo Fassinotti, Head of Advisory Marketing at Nordea Asset Management to take a deeper dive into the fundamentals of ESG.
Themes covered in part two:
- Dealing with trust issues and greenwashing
- Balancing commerciality and resourcing ESG
- Improving a brands authenticity with ESG
- ESG measurement and reporting
- How the market is evolving and the future of ESG
For those that missed the first part, where Carlo, Twink, and Benjie explored engaging people on ESG and clients understanding of ESG, SDGs and the Paris Climate Agreement, check it out here.