The AIM High podcast, is hosted by Twink Field, White Marble Marketing CEO and Founder. She regularly invites investment industry experts to talk abou the opportunities and challenges of financial services, the evolution and impact of products, practical investment marketing insights and personal development for careers.
ESG, sustainability and impact are prominent themes on most investment managers’ agendas, alongside the need to differentiate their approach from that of their competitors. This week we discuss the opportunities and challenges for marketers as they help to shape their firms’ positioning in this regard.
To help us make sense of it all, we’re joined by Lloyd McAllister, a Responsible Investment Analyst at Newton Investment Management, and Holly Mackay, founder of Boring Money.
The AIM High podcast, hosted by Twink Field, White Marble Marketing CEO and Founder, for The Association of Investment Marketers (AIM), is part of the landscape of content and resources we create specifically for marketers within the investment management world.