When do followers = friends?

I have an interesting relationship with social media, as we all do these days. As a parent, I…

21 January 3 mins

Beacon is here: know what good looks like

We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in…

19 November 2 mins

Big Data in Marketing: How to successfully measure your marketing performance

Our resident measurement mentor Kennedy Lynn looks at the rise of big data in today‚Äôs digital world, As…

13 November 3 mins

Beacon: benchmarking made better

Beacon is the digital marketing benchmarking service for investment marketers. It is part of our Measurement service, alongside…

30 August 2 mins

Video: user group review

03 April < 1 mins

Beacon: an update on digital marketing benchmarking

In recent years there has a been a shift from traditional marketing strategies to a much more data-driven…

20 November 2 mins