Power of Brand – What makes a great financial brand in 2020? White Marble CEO Twink Field joined an engaging and thought provoking panel at the Gramercy Institute this morning,… 13 November 2 mins
Differentiating from the parent brand It is a natural desire for investment management brands to differentiate from their parent brand. However, there is… 10 October 2 mins
Staying authentic to your corporate narrative The first step to being authentic is to have a clear understanding of what you are staying true… 09 October 2 mins
When stakeholders stall marketing projects Many a marketing project has overrun its timeline due to delays in getting elements signed off. While this… 08 August 2 mins
Brand Identity & Definition: Tips for discovering brand authenticity Don’t be lazy Keep digging for the finer nuances of what you do differently & express it with… 18 February < 1 min
How does marketing influence and ensure a good client experience? When you think about the experience clients have with your brand, what comes to mind? What is their… 24 January < 1 min
