The AI Experiment part 1: Can one tool create a complete social campaign?
We've all been hearing a lot about the wonders of artificial intelligence (AI) recently, which got the White…
04 May 7mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9mins
Beacon Connect Meeting Q3 2022
We were recently proud to stage our Q3 2022 Beacon Connect Meeting for members of the Beacon benchmarking…
21 December 3mins
Does your brand pass the personality test? (Social media edition)
DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…
20 June 2mins
Asset managers and analytics: a match made in heaven
Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…
20 May 2mins
Launching a lead generation pilot – part 3 – business processes
So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…
04 May 2mins
Launching a lead generation pilot – part 2 – technology and data
You've got a clear view of the journey your prospects will move through during your campaign - but…
04 May 4mins
Do asset managers have a role to play on TikTok?
On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…
29 April 3mins
Beacon – what is your data telling you?
Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…
