Asset managers and analytics: a match made in heaven Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order… 20 May 2 mins
Launching a lead generation pilot – part 3 – business processes So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not… 04 May 2 mins
Launching a lead generation pilot – part 2 – technology and data You've got a clear view of the journey your prospects will move through during your campaign - but… 04 May 4 mins
Do asset managers have a role to play on TikTok? On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may… 29 April 3 mins
Beacon – what is your data telling you? Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media… 28 April 2 mins
Launching a lead generation pilot – part 1 – journey mapping Lead generation is powerful. What better way to demonstrate the value of your marketing efforts than by generating… 06 April 5 mins
Why is your social media team under-resourced? Social media. Everyone knows what it is. We all use it. All of the time. Despite this, there… 04 March 3 mins
The true value of segmentation Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer… 25 February 4 mins
Beacon is here: know what good looks like We're delighted to announce the arrival of Beacon, our White Marble benchmarking service. Previously known as Metrologis (in… 19 November 2 mins
‘StockTok’: A dream or a nightmare? TikTok, is just for silly dances…right? Wrong and I'll tell you why. Back in March 2021 I introduced… 10 September 3 mins
