The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins

The Investment Marketing Scoop: Translation Trouble

The time-consuming, costly and demotivating challenge facing marketers.

14 February 3 mins

Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World

Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.

22 December 5 mins

5 Investment Marketing trends we’re looking out for in 2023

As we look forward to the year ahead, it's important to stay on top of the latest trends…

22 December 9 mins

Seize the moment: now’s the time to instill plain English in our fund descriptions

The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).

22 December 3 mins

The FTX collapse and how to market a gold rush

Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.

22 December 3 mins

Beacon Connect Meeting Q3 2022 

We were recently proud to stage our Q3 2022 Beacon Connect Meeting for members of the Beacon benchmarking…

21 December 3 mins

White Marble’s US Quarterly Trends Report: Q3

2022 saw the S&P 500's worst start to the financial year since 1970 and those hoping Q3 would…

17 October < 1 mins

Fashion & Finance – When two worlds collide

As NYC buzzes with news of the latest fashions at New York Fashion Week (NYFW), it's exciting to…

16 September 3 mins

Interesting trends emerging from the US.

Product Director Benjie Elston spent eight days across Boston, Philadelphia and New York recently as White Marble prepares…

09 July 2 mins