The benefits of flexible working hours and top tips
In a recent poll we asked you to choose the most impactful thing employers can do to improve…
02 June 4 mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3 mins
Exploring Chat GPT: The AI Chatbot Making Waves in the Marketing World
Recently, there has been a great deal of discussion online about a new artificial intelligence software called ChatGPT. It is believed by some that the software represents a revolutionary breakthrough, whereas others are more critical and view it with skepticism.
22 December 5 mins
5 Investment Marketing trends we’re looking out for in 2023
As we look forward to the year ahead, it's important to stay on top of the latest trends…
22 December 9 mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).
22 December 3 mins
The FTX collapse and how to market a gold rush
Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.
22 December 3 mins
Beacon Connect Meeting Q3 2022
We were recently proud to stage our Q3 2022 Beacon Connect Meeting for members of the Beacon benchmarking…
21 December 3 mins
White Marble’s US Quarterly Trends Report: Q3
2022 saw the S&P 500's worst start to the financial year since 1970 and those hoping Q3 would…
17 October < 1 mins