How well does your culture reflect your brand – and vice versa?

Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..

10 April 4 mins

Supercharge your marketing with personas

Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.

27 March 3 mins

White Marble’s checklist of objectives for investment marketers in 2024

As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.

10 January 5 mins

3 ways White Marble is helping asset managers grasp the culture ‘nettle’

This time last year we predicted culture would increasingly seen as a strategic priority by asset managers. Judging…

13 December 2 mins

The Investment Marketing Scoop: Measuring CX

As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…

18 April 2 mins

The Investment Marketing Scoop: Clear client benefit

Jack Ma, the founder of e-commerce giant Alibaba and officially the richest man in China, is credited to have said: “Forget about your competitors, just focus on your customers”.

04 April 2 mins

The Investment Marketing Scoop: Selling the brand inside

Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.

20 March 2 mins

The Investment Marketing Scoop: Culture competition

It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.  

14 March 3 mins

The Investment Marketing Scoop: Client data on the go

The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.

28 February 2 mins

The Investment Marketing Scoop: The fear of greenwashing still hangs heavy

The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.

21 February 2 mins