The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2 mins
The Investment Marketing Scoop: Clear client benefit
Jack Ma, the founder of e-commerce giant Alibaba and officially the richest man in China, is credited to have said: “Forget about your competitors, just focus on your customers”.
04 April 2 mins
The Investment Marketing Scoop: Selling the brand inside
Firstly, let’s examine the definition of internal marketing: the promotion of a brand’s vision, objectives, products and services to its employees.
20 March 2 mins
The Investment Marketing Scoop: Culture competition
It’s something we hear mentioned often during our brand articulation and messaging work at White Marble Consulting: “People work here because of our culture; it is a key differentiator for us”.
14 March 3 mins
The Investment Marketing Scoop: Client data on the go
The collection and analysis of client data has become more scientific with the rise of digital marketing and the attribution that can therefore be applied to measuring engagement and ultimately ROI.
28 February 2 mins
The Investment Marketing Scoop: The fear of greenwashing still hangs heavy
The prevailing sentiment among heads of marketing regarding sustainability and ESG appears to be nervousness. However, doing nothing is not an option.
21 February 2 mins
The Investment Marketing Scoop: Translation Trouble
The time-consuming, costly and demotivating challenge facing marketers.
14 February 3 mins
The Investment Marketing Scoop: The under-the-radar tool to build relevant brand strategy
Mergers and acquisitions have been a prominent feature of the asset management landscape the past few years, with more likely to come in 2023 as weaker firms are left exposed by the receding economic tide.
02 February 2 mins
Looking beyond diplomacy: expectations for COP27
World leaders, journalists and activists have a lot to discuss at the U.N. Convention on Climate Change (COP27), which begins next week and spans the 6th-18th November. Leading up to the summit, it’s fair to say that expectations are high. We’ve taken the opportunity to gather our thoughts on the state of affairs after COP26 and what we might expect from this year’s conference.
03 November 3 mins
White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education
Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…
27 July < 1 mins