The introduction of GDPR came into force on the 25th of May 2018 and completely changed the way companies use the personal information of individuals. Although some brands saw this as the opportunity for a fresh start, for others it was the end of a journey rather than the beginning.

This brilliant blog post written by Russel Parsons explores the legacy of GDPR, claiming that most companies saw it as a job of compliance rather than opportunity. However, research implies that GDPR 'is no longer the wolf at the door', as it provides businesses with the opportunity to have a much more customer centred approach. Parson continues to suggest that a marketers modus operandi should not be managing risk, it should be putting the customer at the heart of everything the company does.

Read the full article here