Launching a lead generation pilot – technology and data
Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during…
14 May 4mins
Beacon Connect Meeting
Event date: 13 June 2024
Are you making the most of your UK Stewardship Code submission?
The 2024 deadline for UK Stewardship Code submissions has now passed and what is typically an intensive and…
30 April 3mins
How to launch a lead gen pilot – journey mapping
There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…
24 April 4mins
How well does your culture reflect your brand – and vice versa?
Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..
10 April 4mins
Supercharge your marketing with personas
Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
27 March 3mins
Content remains king in 2024
In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, White Marble’s AVP of US Content Marketing, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.
18 March < 1min
#ThisWayForward. Why we pursued B Corp certification
March is B Corp month and it marks White Marble Consulting’s first as a certified B Corp. To celebrate this milestone, we wanted to share a bit about why we decided to pursue certification and the steps we have taken over the last year to be a better business.
14 March 4mins
Five ingredients for asset managers’ content supply chains
In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.
29 February 3mins
Top three FRC stewardship questions answered
Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.
27 February 3mins
How to approach a successful website project: Consider these five principles
At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.
