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Asset managers and analytics: a match made in heaven

Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…

2 minutes

Standing out in a sea of green: does your creative differentiate your brand?

Over the last year we have worked with many investment managers on their brand positioning and messaging, and…

3 minutes

Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

2 minutes

Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

4 minutes

Do asset managers have a role to play on TikTok?

On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…

3 minutes

Beacon – what is your data telling you?

Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…

2 minutes

Is content foie gras the ultimate faux pas?

No matter how often we are told the average attention span of humans is decreasing (by an almost…

2 minutes

White Marble’s US Quarterly Trends Report: Insight to Help You Spot Opportunities

As the second quarter begins and we continue to adjust to life after the pandemic, it is hard…

2 minutes

Creating video that works

White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…

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From eco-anxiety to positive action

I haven’t had a bath in two years. In fact, having a bath is forbidden in my household…

4 minutes

It’s all about people

Last Friday, I found myself at Sheltersuit Label’s collection debut at Palais de Tokyo in Paris. It is…

3 minutes

Can we make all girls feel welcome?

In the week that we celebrated International Women's Day, it was amazing to see so many women speak…

2 minutes

Why is your social media team under-resourced?

Social media. Everyone knows what it is. We all use it. All of the time. Despite this, there…

3 minutes

The true value of segmentation

Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…

4 minutes

Introducing ESG Barometer: an unbiased analysis of the ESG fund and ETF landscape

At the beginning of this year, we worked with MainStreet Partners to produce the first ESG Barometer: an…

3 minutes

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