Our 4 takeaways from NYC Climate Week’s “Advancing the Transition”
The Climate Group hosted its 15th Annual Climate Week NYC last week amid growing skepticism in the U.S.…
28 September 4mins
Crafting Content – How to build a content strategy
Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.
28 September 3mins
Where global messaging and local language converge
Kirsten Hastings, White Marble's Head of Content and Lauren Glossop, Marketing Consultant at White Marble are joined by Cordelia Hughes, Regional Vice President at RWS Group. In this podcast they delve into the challenges facing the financial services industry when it comes to delivering regulatory compliant content in multiple languages, the growing threat of AI and ensuring accessibility.
27 September < 1mins
Not another AI article: Tools and considerations for investment marketers
Ben Yelland shares five AI tools that are particularly useful to investment marketers, and three truths about AI that marketers should consider before using any tool.
21 August 4mins
Three inescapable truths for asset managers on culture
In the wake of recent industry scandals, asset managers are reconsidering both their formal governance frameworks and their less formal social contracts in an attempt to reduce risk factors and engender employee and investor trust.
17 August 3mins
White Marble US Trends Report: Harnessing Your Brand Identity
In this special edition of our quarterly US trends report, we focus on the multi-faceted universe of branding, exploring its importance and why it is currently the subject of such focus.
08 August < 1mins
Bye bye birdie
Following the announcement that the company previously known as Twitter was rebranding to ‘X’ Taz shares a few thoughts about the rebrand and potential impact on its reputation.
02 August 3mins
Sustainability is not enough
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by Pratibha Vuppuluri, Managing Partner at Unreasonable Collective, and Benjie Elston, President – North America, Head of Sustainability, at White Marble.
01 August < 1mins
Shaping culture and building behaviour
In this episode Kirsten Hastings, Head of Content at White Marble, is joined by David Lewis, Programme Director at the London Business School and co-creator of the QI Index, and Esther Armstrong, Associate Director at White Marble.
01 August < 1mins
Build up CX by breaking down silos
In this first episode of Two in Twenty Kirsten Hastings, Head of Content at White Marble Consulting, is joined by Michelle Calcutt, Director of Client Experience at Aviva Investors, and Twink Field, CEO and Founder of White Marble.
31 July < 1mins
Shh… Don’t flaunt our green credentials
The growing disenchantment with ESG in the United States has been well documented and, if we are being honest with ourselves, should not really come as much of a surprise. All movements and trends experience a natural ebb and flow, shifting between popular and unfashionable, until they find their equilibrium.
