5 ways to ensure climate reporting runs more smoothly in 2025
If you have just recovered from publishing your company’s annual climate reports, we applaud you. It’s no mean feat and usually requires a lot of time, coordination and ultimately, pages of content. How can you build on and improve your firm’s process for next year? We’re here to help.
20 July 4mins
Demystifying diversity
In this episode we are joined by senior executive coach and educator Marie-Laure Humbert and Elisa Magistrali, Marketing Consultant at White Marble.
Join us as we discuss culture, why diversity is about much more than purely physical attributes, and how companies may be doing themselves and their clients a disservice by pursuing a narrow recruitment path.
19 July < 1min
How to craft your content strategy
Kirsten Hastings kicks off the new Crafting Content series with 5 steps on how to successfully structure your content plan.
19 July 3mins
How to launch a lead generation pilot – business processes
In part one of this series we outlined how to map the client journey and in part two it was about how to best use the technology and data tools at your fingertips. So, you have generated a bunch of leads for your sales team to speak to. Job done, right?
05 June 3mins
Launching a lead generation pilot – technology and data
Part 1 of this series outlined the steps needed to map the journey your prospects will traverse during your campaign. This second part will look at how to bring it to life using the tools you have at your fingertips...
14 May 4mins
Are you making the most of your UK Stewardship Code submission?
The 2024 deadline for UK Stewardship Code submissions has now passed and what is typically an intensive and…
30 April 3mins
How to launch a lead gen pilot – journey mapping
There is no better way to demonstrate the value of your marketing efforts than by generating fresh leads…
24 April 4mins
How well does your culture reflect your brand – and vice versa?
Culture is an integral, oft-discussed element of how a firm is perceived externally. Consider how negative news of a firm’s culture can leave a lasting impact for months, if not years. Despite this, the connection between culture, brand and communications, and the difference it can make to galvanising employees and generating cut through is often minimized..
10 April 4mins
Supercharge your marketing with personas
Engaging with your audience starts by understanding who they are, what they want and where they will intersect with your content. Personas are an ideal way to build a framework of physical and digital touchpoints that will open up as many opportunities as possible to get your message in front of the right people.
27 March 3mins
Content remains king in 2024
In this episode, the tables are turned and our regular host Kirsten Hastings shares her views on the content landscape. Riley Panko, White Marble’s AVP of US Content Marketing, asks Kirsten about top tips for firms, clicks versus genuine engagement and why content is the ideal place for firms to truly showcase their differences.
18 March < 1min
#ThisWayForward. Why we pursued B Corp certification
March is B Corp month and it marks White Marble Consulting’s first as a certified B Corp. To celebrate this milestone, we wanted to share a bit about why we decided to pursue certification and the steps we have taken over the last year to be a better business.
