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White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education

Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…

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Moving beyond the traditional product pitch

Near the end of 2021 my colleague Lauren Thys wrote about trends to look out for in 2022,…

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Does your brand pass the personality test? (Social media edition)

DOES YOUR BRAND PASS THE PERSONALITY TEST? Personality is everything, and yes I mean EVERYTHING. If books didn’t…

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Creative problem-solving from around the world: taking inspiration from the D&AD Awards

Since 1962 D&AD, an education charity, has been awarding excellence in design and art direction. The winners at…

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The foundations of building a brand

Brand. It’s something marketers talk about. A lot. But what makes a brand strong? Is it simply the…

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Asset managers and analytics: a match made in heaven

Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…

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Standing out in a sea of green: does your creative differentiate your brand?

Over the last year we have worked with many investment managers on their brand positioning and messaging, and…

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Launching a lead generation pilot – part 3 – business processes

So you've generated a bunch of leads for your sales team to speak to. Job done, right? Not…

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Launching a lead generation pilot – part 2 – technology and data

You've got a clear view of the journey your prospects will move through during your campaign - but…

4 minutes

Do asset managers have a role to play on TikTok?

On a singular TikTok post, Fidelity have racked up 11.5 million views. Yes, you read correctly. You may…

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Beacon – what is your data telling you?

Our benchmarking platform Beacon allows firms to compare their marketing performance across website metrics, content marketing, social media…

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Is content foie gras the ultimate faux pas?

No matter how often we are told the average attention span of humans is decreasing (by an almost…

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White Marble’s US Quarterly Trends Report: Insight to Help You Spot Opportunities

As the second quarter begins and we continue to adjust to life after the pandemic, it is hard…

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Creating video that works

White Marble recently teamed up with video specialist Simon Crofts to run a LinkedIn Live event on the…

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From eco-anxiety to positive action

I haven’t had a bath in two years. In fact, having a bath is forbidden in my household…

4 minutes

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