Digital
A robust technological infrastructure combined with a well-executed digital strategy is indispensable for achieving success.
Strategy & martech
Aligning your digital strategy with marketing technology is crucial for establishing a strong foundation and ensuring efficiency. When examining the broader landscape, we seek to understand the robustness of your digital infrastructure by:
- Conducting a comprehensive audit of your current infrastructure
- Delving deep into your analytics to uncover insights and opportunities for improvement
- Recommending strategic adjustments or investments to optimize digital infrastructure
- Assessing data management practices and systems integration
- Providing actionable insights for enhancing overall digital strategy and performance
Social Media
Social media offers unparalleled access to an extensive audience. Whether you are seeking to solidify your social presence, refine your organic and/or paid strategy or execute that strategy effectively, we’re here to assist and adapt to your requirements. Here’s a glimpse of what we offer:
- Comprehensive audits of your social presence compared to competitors
- The development of organic and paid social strategies to engage existing users or tap into new audiences
- Data-driven and best practice-based execution of organic and paid strategies
- In-depth social research, taking into account the nuances of regulations across the global landscape
Websites
Users want experiences that are both intuitive and engaging but most of all, simple to navigate. We offer a bespoke service for website design and development, with a keen focus on user experience (UX) and user interface (UI) design to ensure seamless user journeys. A typical website project with us encompasses the following stages:
- A comprehensive website audit
- Information architecture workshops
- Stakeholder interviews
- Sitemap and navigation development
- Wireframes and content planning
- SEO-optimised content creation
- Desktop and mobile designs
- Interactive design elements
- Website development
Marketing Automation
Within the realm of Marketing Automation we understand the importance of leveraging technology to streamline your marketing efforts and ensure effectiveness. In our approach, we prioritise the integration of automated processes to enhance your marketing efforts by:
- Conducting a comprehensive assessment of your current automation practices.
- Analysing key metrics and performance indicators to identify areas for optimisation.
- Integrating email with your CRM to feed scoring
- Providing actionable insights to refine and improve your overall marketing automation strategy.
A brand refresh and website redesign
Proven process
Across digital projects, we adhere to a streamlined process. This is manifested through three stages: discover, define and deliver.
Discover
Deliver
Define
Discover
We fully engage with your team and immerse ourselves in your business to gain a comprehensive understanding of your online presence, no matter the digital project in question. This involvement is reflected in our approach, which includes:
- Workshops
- Stakeholder interviews
- Competitor reviews
- Desktop research
- Analytics analysis
Deliver
We leverage the insights gained from the discovery process to define the plan. Elements of this stage include:
- Defining your audience for paid social activation
- Creation of a social media plan for organic implementation
- User journey mapping and sitemaps for an incoming new website
- Email journey mapping
Define
We flexibly collaborate with you to fulfil your requirements, whether they involve making subtle adjustments or undergoing drastic transformations to your strategy or ongoing fulfilment. This might manifest through
- A brand new website
- Social best practice and recommendations
- Social media execution
- Automated email campaign journeys
- A comprehensive digital strategy
Featured Insight
Digital marketing: the nexus between people and technology
How to approach a successful website project: Consider these five principles
Martech in 2023: White Marble speaks on marketing automation and AI
How to make social media content go viral
Get in touch to see how we can help
Email (UK)
[email protected]Phone (UK)
+44 (0) 20 39879988Email (US)
[email protected]Phone (US)
+1 413 591 7373