March is B Corp month and it marks White Marble Consulting’s first as a certified B Corp. To celebrate this milestone, we wanted to share a bit about why we decided to pursue certification and the steps we have taken over the last year to be a better business.
In conversations lately, we’ve heard asset and wealth managers say that they have an oversupply of marketing content and want to optimize their efforts. In this insight, Riley Panko explores how asset managers should think of content like a supply chain to maximize its ROI.
Find recommendations for: How much time and resource you should be putting behind stewardship reporting, how far along the road to ‘perfect’ stewardship the FRC expects you to be and how long your report needs to be.
At this point we all know that a website is an essential portal for information and a fundamental representation of a firm’s brand. Yet, many asset management firms fall short when it comes to building and optimizing their websites for maximum impact.
Creating marketing content without a thoughtful, strategic distribution plan is like writing a book that never leaves the warehouse or a song that is never sung outside the garage. The content may be incredibly creative or insightful – but if no one reads or hears it, what does it matter?
Creating viral content is a challenge that marketers across industries strive to conquer. The formula for achieving viral content is a topic of much debate. While there's no guaranteed recipe for success, a theory put forth by Australia-headquartered Birdcage Marketing School offers an interesting framework that could be a valuable tool for marketers. It suggests viral content should, firstly, be a combination of three key elements: controversy, relatability and aspiration. Secondly, it should be tied to universal themes. That said, is the framework applicable within the financial services sector?
Effective ETF content marketing must build on a strong foundation of overall content best practices, and requires further strategic consideration to stand out. Total ETF assets under management have grown at approximately 15% CAGR since 2010, almost three times faster than traditional mutual funds, per data from Oliver Wyman. As this growth continues, investment marketers will continue to launch and/or optimize their ETF content marketing efforts.
OK that’s a slightly harsh headline but as a rule, asset managers websites are not fast. I meant to write this post in Q4 last year but as usual the last few weeks of 2023 got very busy and time to write became a scarce commodity. Now with all the good intentions a new year brings, I’m making time to write more about Beacon and our broader digital work.
As we open our shiny new 2024 calendars, the mood amongst marketing leaders seems a little more cheerful. Having held back or even given up budget in 2023, priority projects are moving forward once more. The need to get ahead in this highly competitive market can’t wait.
The past year has been a particularly challenging one for sustainability and ‘ESG’ investing. It is inevitable that…