Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)

A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…

3 minutes

Why ESG doesn’t matter

Environmental, Social and Governance (ESG) issues alone do not evidence a link between a company’s social impact and…

2 minutes

Opinion: “Revenue is a lousy measure of success for most ad campaigns”

I've found myself thinking about yet another thought-provoking article from Mark Ritson - increasingly my go-to marketing guru…

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