In the week that we celebrated International Women's Day, it was amazing to see so many women speak…
09 March 2mins
The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
25 February 4mins
Is your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
02 July 2mins
Are you (really) speaking to your clients’ needs?
Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
21 May 3mins
10 tips for creating video
Rich media is increasingly considered a non-negotiable part of an effective marketing strategy. Video is a particularly popular…
22 October 3mins
Talking in a language the C-Suite understands
Generalisations are never ideal, but there certainly seems to be particular characteristics that C-suite executives in investment management…
11 August 4mins
Message clarity in a noisy market
It’s easy to drive your message to your audience through sheer force and big budgets, but how do…
17 July 2mins
The dangers of short-termism
In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in…
22 January 2mins
Is seasonal marketing relevant for the investment industry?
We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail…
17 December 2mins
The battle for clients’ trust in a challenging environment
The investment industry has seen its fair share of negative media attention over the past few months, notably…
