Can we make all girls feel welcome?

In the week that we celebrated International Women's Day, it was amazing to see so many women speak…

2 minutes

The true value of segmentation

Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…

4 minutes

Is your core message out of step with your audience?

Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…

2 minutes

Are you (really) speaking to your clients’ needs?

Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.

3 minutes

10 tips for creating video

Rich media is increasingly considered a non-negotiable part of an effective marketing strategy. Video is a particularly popular…

3 minutes

Talking in a language the C-Suite understands

Generalisations are never ideal, but there certainly seems to be particular characteristics that C-suite executives in investment management…

4 minutes

Message clarity in a noisy market

It’s easy to drive your message to your audience through sheer force and big budgets, but how do…

2 minutes

The dangers of short-termism

In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in…

2 minutes

Is seasonal marketing relevant for the investment industry?

We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail…

2 minutes

The battle for clients’ trust in a challenging environment

The investment industry has seen its fair share of negative media attention over the past few months, notably…

2 minutes