Can we make all girls feel welcome?
In the week that we celebrated International Women's Day, it was amazing to see so many women speak…
2 minutesAuthor: Lauren Thys
The true value of segmentation
Getting better engagement from their clients is a major challenge for many asset and wealth managers. The answer…
4 minutesIs your core message out of step with your audience?
Communicating a brand or campaign’s core message is one of those concepts that often sounds easy, but few…
2 minutesAre you (really) speaking to your clients’ needs?
Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
3 minutes10 tips for creating video
Rich media is increasingly considered a non-negotiable part of an effective marketing strategy. Video is a particularly popular…
3 minutesTalking in a language the C-Suite understands
Generalisations are never ideal, but there certainly seems to be particular characteristics that C-suite executives in investment management…
4 minutesMessage clarity in a noisy market
It’s easy to drive your message to your audience through sheer force and big budgets, but how do…
2 minutesThe dangers of short-termism
In our fast-moving environment, marketers – not just those in the investment industry – are being pulled in…
2 minutesIs seasonal marketing relevant for the investment industry?
We’ve all been faced with the dreaded question of: ‘What is our Christmas marketing strategy?’. While consumer retail…
2 minutesThe battle for clients’ trust in a challenging environment
The investment industry has seen its fair share of negative media attention over the past few months, notably…
2 minutes