New Beacon Website Launch

We are thrilled to announce the launch of Beacon's new and improved website! Our team has been working diligently to enhance the experience, and we are excited to present a modern, user-friendly interface packed with updated functionality.

13 August 2 mins

How to make social media content go viral

Creating viral content is a challenge that marketers across industries strive to conquer. The formula for achieving viral content is a topic of much debate. While there's no guaranteed recipe for success, a theory put forth by Australia-headquartered Birdcage Marketing School offers an interesting framework that could be a valuable tool for marketers. It suggests viral content should, firstly, be a combination of three key elements: controversy, relatability and aspiration. Secondly, it should be tied to universal themes. That said, is the framework applicable within the financial services sector?

01 February 3 mins

Asset managers and analytics: a match made in heaven

Asset managers and investment firms are increasingly recognising the importance of analytical tools and benchmarking services in order…

20 May 2 mins