Lauren Thys, Investment Communications Manager, explains how insight into clients’ needs can help asset and wealth managers with more effective marketing.
21 May 3mins
Investment industry content challenges: in their own words
Reflecting on recent discussions and insight from a content-focused day on our Learning Academy course, here are five insights and considerations marketers can use to improve their content efforts.
20 May 2mins
Improve your content for search
When you create content for your digital audiences, it can be easy to sink into a pattern of…
09 April 3mins
Editorial backbone: The key to ensuring content quality
The stats are damning. Recent research from marketing consultancy Communications and Content found the readability of investment content…
10 March 3mins
Eight tips to boost your content’s impact
Creating great content that speaks to your audience and showcases your expertise is but one part of the…
26 February 2mins
Owning the jungle: Part 2
Redefining 'guerrilla marketing' in the age of content - part 2 Investment marketers know better than most…
03 February 5mins
Owning the jungle
Redefining 'guerrilla marketing' in the age of content. In the first of a mini-series on content marketing,…
25 January 5mins
10 tips for creating video
Rich media is increasingly considered a non-negotiable part of an effective marketing strategy. Video is a particularly popular…
22 October 3mins
5 tips on how to create great content
Content is king as they say, and most marketers would agree that they are awash with it these…
21 October 2mins
Talking in a language the C-Suite understands
Generalisations are never ideal, but there certainly seems to be particular characteristics that C-suite executives in investment management…
