The Investment Marketing Scoop: Focus on Account-Based Marketing
Pivoting under cost pressures through more a targeted approach. In an environment where marketing budgets are squeezed and…
11 May 2mins
The Investment Marketing Scoop: Future Talent Pools
Long term initiatives are developing future talent. Low rates of employee engagement, higher demands for workplace flexibility and…
25 April 3mins
The Investment Marketing Scoop: Measuring CX
As a concept, Customer Experience (CX) is famously woolly and resistant to tangible measurement. However, it's clear that…
18 April 2mins
Seize the moment: now’s the time to instill plain English in our fund descriptions
The asset management industry has breathed a collective sigh of relief over the abolition of the PRIIPS regime – and for marketers that includes the Key Information Document (KID).
22 December 3mins
The FTX collapse and how to market a gold rush
Recent weeks have been dominated by the much-publicised collapse of the Bahamas-headquartered FTX, the world’s third-largest cryptocurrency exchange in terms of volume.
22 December 3mins
White Marble’s US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education
Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report,…
27 July < 1min
Moving beyond the traditional product pitch
Near the end of 2021 my colleague Lauren Thys wrote about trends to look out for in 2022,…
04 July 2mins
White Marble’s US Quarterly Trends Report: Insight to Help You Spot Opportunities
As the second quarter begins and we continue to adjust to life after the pandemic, it is hard…
08 April 2mins
Why marketing budgets and strategic credence continue to rise
The demands on marketing departments continue to grow. They need to be data-led, digitally savvy and creatively minded.…
14 January 2mins
Why Terry Smith must take responsibility for his immense influence (a defence of Unilever)
A public attack of consumer goods company Unilever by one of the most influential investors in the UK has left some people scratching their heads and…
